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FRUGI - Of course it’s organic
There are so many reasons to love organic cotton, here are just a few…

  • It’s pure, gentle, soft and snuggly
  • Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
  • It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
  • Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!


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Frugi Baby Gift Set

This super soft Baby Gift Set is perfect for celebrating a new arrival! this set is a gorgeous collection of our most-loved baby pieces presented in a handy drawstring organic cotton bag.
$34.06 $23.84

Libby Striped Leggings

Ready to explore even more? Our super soft and warm Libby Striped Leggings are the perfect companion for your little one's everyday adventures! Great for layering under dresses, dungarees, skirts and tops to create fun and colourful outfits.
$19.07 $13.35

Frugi Peek A Boo Reversible Dress

We're nutty about our reversible Peek A Boo Dress and we think you'll have nut-thing but love for it too! With a fun Squirrel applique on one side and a gorgeous Aubergine Lost Words print on the other side, this is two dresses rolled into one, ideal for those accidental spills!
$43.59 $30.51