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FRUGI - Of course it’s organic
There are so many reasons to love organic cotton, here are just a few…

  • It’s pure, gentle, soft and snuggly
  • Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
  • It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
  • Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!


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Frugi Springtime Dungaree

Perfect for the warmer weather, our Springtime Dungarees will have you dreaming of strawberries and cream while lounging in the garden this season!
£27.00 £13.50

Frugi Sofia Skater Dress

Does your little one love to boogie? Then our long-sleeved Sofia Skater Dress with its full circular skirt is perfect for your little dancer!
£28.00 £16.80

Frugi Ottilie outfit

A purrr-fect ready-to-go set, our brand NEW Ottilie Outfit has a sweet Snow Leopard applique on the front - your little one will love counting all their colourful spots!
£29.00 £17.40

Frugi Bobby Applique Top

Making mucky messes more manageable, our Bobby Applique Top features a clever envelope neckline that easily opens up so it can be pulled down the body instead of over your little one's head
£19.00 £11.40

Frugi Wilf wraparound Applique

Inspired by amazing animals and creatures of the past, this long-sleeved Wilf Wraparound Applique Top has either a Diplodocus, Baby Tapir or Sabretooth Tiger character wrapping around the side - what will you discover on the back?
£19.00 £11.40

Button Applique Top

Inspired by wonderful creatures of the past and animals from around the world that are at the greatest risk of extinction, this long-sleeved Button Applique Top has a fun and colourful Frugi character applique on the front. To help make dressing and changing easier, this top has two button fastenings to the side of the neck.
£19.00 £11.40