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FRUGI - Of course it’s organic
There are so many reasons to love organic cotton, here are just a few…

  • It’s pure, gentle, soft and snuggly
  • Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
  • It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
  • Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!


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Frugi Bobby Applique Top

Making mucky messes more manageable, our Bobby Applique Top features a clever envelope neckline that easily opens up so it can be pulled down the body instead of over your little one's head
$24.62 $14.77

Button Applique Top

Inspired by wonderful creatures of the past and animals from around the world that are at the greatest risk of extinction, this long-sleeved Button Applique Top has a fun and colourful Frugi character applique on the front. To help make dressing and changing easier, this top has two button fastenings to the side of the neck.
$24.62 $14.77

Frugi Snuggle Fleece Climb A Rainbow

The perfect companion for all mini adventurers! The classic and much-loved Little Snuggle Fleece, with its high collar and hand warmer pocket on the front, is both super cosy and warm making it the ultimate comfy jumper for your little one.
$44.06 $26.43

Frugi Charlie Romper

Practical, comfy and super-duper soft, our classic Charlie Romper is an essential for mini wardrobes!
$28.51 $21.38

Frugi Caleb Cable Knit Jumper

Make every adventure go swimmingly with our brand NEW Caleb Cable Knit Jumper, perfect for popping on when it's a bit chilly out!
$38.87 $29.16

Spring Skater Dress

Twirl and whirl into the new season with our gorgeous Spring Skater Dress and its full circular skirt, perfect for your little dancer! Layer up with a cardigan and leggings while the weather is still a tad chilly or wear on its own when the warm sun starts to shine.