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FRUGI - Of course it’s organic
There are so many reasons to love organic cotton, here are just a few…

  • It’s pure, gentle, soft and snuggly
  • Organic cotton feels super-soft because the fibres are left intact and not broken down by the chemicals used in the farming and processing of conventional cotton
  • It’s much kinder to babies and young children’s delicate skin. No harmful chemicals or dangerous dyes are used so organic cotton is less likely to trigger allergies
  • Organic cotton is more durable and lasts so much longer enabling you to hand it down for generations!

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Frugi Snuggle Fleece

Snuggle Fleece Whatever the adventure, your little one will be warm and cosy in our best-selling Snuggle Fleece! With a hand warmer pocket on the front and a high collar, this comfy jumper is perfect for mini explorers this chilly season.
$45.32

Spring Skater Dress

Twirl and whirl into the new season with our gorgeous Spring Skater Dress and its full circular skirt, perfect for your little dancer! Layer up with a cardigan and leggings while the weather is still a tad chilly or wear on its own when the warm sun starts to shine.
$37.32 $18.66

demelza Dress

Your little one will twirl into beautiful new worlds in our brand NEW Demelza Dress, sailing the seas passing colourful mountains! With fun printed scenes running around the border of the skirt, this short-sleeved dress is soft, lightweight and floaty making it perfect for summer adventures.
$39.99 $19.99

Frugi Parsnip Pants

Comfy Parsnip Pants have loads of wriggle room and longer elasticated rib waist and cuffs allowing for growth.
$25.33

Frugi Foxglove Rainbow Stripe Sofia Skater Dress

The perfect Frugi dress for little dancers, this long-sleeved dress has a full circular skirt for maximum twirling power.
$38.65

Frugi Parsnip Dungaree

Frugi much-loved Parsnips are now available as a dungaree, yippee! With lots of wriggle room to fit over fluffy cloth nappies,
$31.99